Enrolled At Grand Canyon? FTC Exposes Deceptive Doctoral Program - Deceptively Advertised Costs And 'Made Illegal Calls'
Portfolio Pulse from Nabaparna Bhattacharya
The FTC has sued Grand Canyon Education, Inc. (LOPE) and Grand Canyon University for deceptive marketing practices regarding their doctoral programs. The lawsuit alleges that the institutions misrepresented the cost and course requirements, falsely marketed themselves as a nonprofit, and made abusive telemarketing calls. The FTC's complaint highlights that less than 2% of GCU doctoral graduates completed their program at the advertised cost, with most requiring additional costly continuation courses.
December 28, 2023 | 2:29 pm
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Grand Canyon Education, Inc. is facing a lawsuit from the FTC for deceptive marketing practices related to its doctoral programs, which could negatively impact the company's reputation and financials.
The lawsuit by the FTC is a significant legal challenge that could lead to financial penalties and damage the company's reputation among prospective students. This negative publicity may result in a decrease in student enrollment and investor confidence, potentially leading to a short-term decline in LOPE's stock price.
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