Getty Images Named An Official Photo Distribution And Licensing Provider Of The College Football Playoff
Portfolio Pulse from Benzinga Newsdesk
Getty Images has entered into a multi-year agreement to become the official photo distribution and licensing provider for the College Football Playoff (CFP). The deal includes rights to distribute and license photos from all CFP games and events, including the National Championship and the expanded 12-team playoff format for the 2024 and 2025 seasons, through gettyimages.com.
December 28, 2023 | 1:59 pm
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Getty Images' new partnership with the College Football Playoff to distribute and license CFP imagery could enhance its content offerings and potentially increase revenue from licensing.
The agreement with CFP is likely to have a positive impact on Getty Images' stock (GETY) in the short term as it expands the company's sports imagery portfolio, which is attractive for both editorial and commercial clients. The deal could lead to increased revenue from licensing, especially with the heightened interest surrounding the CFP National Championship and the expanded playoff format.
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