The launch of a new product, especially in the growing AI gaming sector, is typically seen as a positive development for a company. It can lead to increased user engagement and open up new revenue opportunities. The announcement of a developer program also suggests that DatChat is looking to foster a community around its platform, which could lead to further innovation and growth. However, the actual impact on the stock will depend on the market's reception of the new platform and game, and the company's ability to capitalize on these new ventures.