Is Disney's Percy Jackson Reboot A Streaming Sensation? The Impact Of New Shows And Bluey's Triumph On Disney+ In 2024
Portfolio Pulse from Chris Katje
Disney's 'Percy Jackson and the Olympians' reboot premiered on Disney+ and Hulu, attracting 13.3 million viewers in six days. The series, based on Rick Riordan's books, could boost Disney+ subscriptions, complementing its content library alongside 'Bluey', the most-watched series for kids in 2023. Despite calls to cancel Disney+ and Hulu subscriptions, strong content offerings for kids and teens may keep Disney+ competitive in the streaming market.
December 27, 2023 | 4:57 pm
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POSITIVE IMPACT
Disney's 'Percy Jackson' reboot and 'Bluey's' success could drive Disney+ subscriptions, supporting revenue growth and offsetting potential cancellations amid the Iger-Musk battle.
The strong viewership numbers for 'Percy Jackson' and 'Bluey' indicate a positive reception of Disney's content, which is crucial for retaining and attracting subscribers. This could lead to increased revenue from Disney+, positively impacting Disney's stock in the short term. The potential negative impact of calls for subscription cancellations is mitigated by the strong content lineup, making the overall short-term impact likely positive.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90