Gray Television Reaches Agreement In Principle To Renew All Gray NBC Affiliations Nationwide
Portfolio Pulse from Benzinga Newsdesk
Gray Television, Inc. (GTN) has reached an agreement in principle to renew all its NBC network affiliations, which were set to expire at the end of 2023. This renewal covers Gray's NBC affiliated stations in 56 markets. NBC is currently the top network in various key demographics and programming categories. Gray is the largest owner of top-rated local TV stations and digital assets in the US, reaching about 36% of US TV households.
December 27, 2023 | 4:01 pm
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Gray Television's renewal of NBC affiliations ensures continued access to top-rated content, potentially reinforcing its market position and revenue stability.
The renewal of NBC affiliations is significant for Gray Television as it ensures the company's continued access to high-quality, top-rated content, which is crucial for maintaining viewership and advertising revenue. Given NBC's current status as the #1 network, this agreement is likely to be viewed positively by investors and could lead to a short-term uptick in GTN's stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90