You Can Still Get Your Hands On Apple's Banned Series 9 And Ultra 2 Watches — Here's How
Portfolio Pulse from Benzinga Neuro
Apple Inc.'s Series 9 and Ultra 2 watch models are banned from sale in the U.S. due to a patent violation ruling by the ITC. Despite this, third-party retailers like Best Buy, Target, AT&T, and Amazon are still selling the watches. Apple faces potential holiday sales losses of $300 million to $400 million but is fighting the ban with an emergency motion for a temporary suspension while appealing the decision. The ban's impact on Apple's sales and its efforts to overturn the decision highlight the significance of the ITC ruling and the ongoing legal battle with Masimo.
December 27, 2023 | 8:12 am
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NEUTRAL IMPACT
Amazon continues to offer Apple's banned watch models, which could positively impact its vast marketplace sales, albeit with legal uncertainties.
Amazon's sale of the banned Apple watches may contribute positively to its marketplace sales. However, the potential for legal action due to the ban creates a risk that could counteract any positive sales impact, resulting in a neutral short-term impact on Amazon's stock.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50
NEUTRAL IMPACT
Best Buy is currently selling the banned Apple Series 9 and Ultra 2 watches, which could temporarily boost sales but also involves the risk of legal complications.
Best Buy's sale of the banned Apple watches may provide a short-term revenue increase. However, the situation is precarious due to the legal uncertainties surrounding the ban, which could lead to a sudden halt in sales if enforced. This makes the impact on Best Buy's stock neutral in the short term, as potential benefits are offset by legal risks.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
AT&T is selling the banned Apple watches, which might have a minor positive impact on sales, but with potential legal repercussions.
AT&T's involvement as a retailer of the banned Apple watches could have a slight positive impact on its sales. However, the legal uncertainty surrounding the ban creates a risk that could neutralize any potential benefits, leading to a neutral short-term impact on AT&T's stock.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50
NEUTRAL IMPACT
Target, as one of the third-party retailers, continues to sell Apple's banned watch models, which may affect its sales figures but also carries legal risks.
Target's continued sale of the banned Apple watches could lead to a temporary increase in sales. However, similar to Best Buy, the ongoing legal situation presents risks that could affect the company's ability to sell these products in the future, resulting in a neutral short-term impact on Target's stock.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Apple Inc. is contending with a sales ban on its Series 9 and Ultra 2 watches, which could lead to significant holiday sales losses. The company is actively fighting the ban, which may affect investor sentiment and stock performance.
The ban on Apple's latest watch models could lead to substantial revenue losses during a critical sales period. Although the products are still available through third-party retailers, the ongoing legal dispute and potential for supply disruption are likely to negatively impact investor confidence and Apple's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100