Oops! Illinois Grandparents Accidentally Purchase 70 Years Worth Of Disney+ Gift Cards Hoping For Tickets To Theme Park: Here's What Happened Next
Portfolio Pulse from Benzinga Neuro
An Illinois family mistakenly bought $10,000 worth of Disney+ gift cards instead of theme park tickets. The story, shared by Andie Coston on TikTok, went viral with over 3.1 million views. Initially, the gift cards could not be returned as the numbers were scratched off. However, Disney resolved the issue by converting the Disney+ gift cards into Disney Parks gift cards. The incident occurred during a challenging time for Disney, with CEO Bob Iger facing setbacks such as a drop in share prices and underperforming movies, as well as a public dispute with Elon Musk and potential streaming competition from a Warner Bros. Discovery Inc. and Paramount Global merger.
December 26, 2023 | 5:41 am
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Disney resolved a customer service issue by converting $10,000 worth of Disney+ gift cards to Disney Parks gift cards after a family's purchasing mistake went viral. This comes during a tough period for Disney with falling share prices and other business challenges.
The conversion of the gift cards is a positive customer service gesture that could improve Disney's public image, which is particularly important given the current challenges the company is facing. This act of good will may have a positive short-term impact on Disney's stock as it reflects the company's commitment to customer satisfaction. However, the impact may be moderate as the financial scale of the incident is small relative to Disney's overall business.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80