Instagram Head Adam Mosseri Says People 'Sharing Differently' On Social Media These Days — And Strangely Echoes Musk's Insights
Portfolio Pulse from Mehab Qureshi
Adam Mosseri, head of Meta Platforms Inc.'s Instagram, observed that users are sharing content differently, favoring stories and direct messages over traditional feed posts. This trend echoes observations made by Elon Musk regarding X (formerly Twitter), where video views have doubled. Mosseri also noted that most Instagram users prefer Android devices and mentioned the expansion of Threads to the EU, which has reached 100 million users. The expansion comes as some advertisers have paused ads on X.
December 25, 2023 | 6:25 pm
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Meta's Instagram sees a shift in user behavior, with more sharing via stories and DMs. Threads app is expanding in the EU and has reached 100 million users.
The shift in user behavior towards stories and DMs on Instagram suggests that Meta is adapting to user preferences, which could enhance user engagement and retention. The successful expansion of Threads in the EU and its rapid user growth indicate a positive trajectory for Meta's product ecosystem. However, the context of advertisers pausing ads on competitor platforms could also imply a potential opportunity for Meta to capture a larger share of ad revenue.
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