Tesla Investor Ross Gerber After Getting A New Rivian R1S: 'I'M Bored Of The Model Y'
Portfolio Pulse from Anan Ashraf
Ross Gerber, a Tesla investor and CEO of Gerber Kawasaki Wealth and Investment Management, expressed boredom with his Tesla Model Y and has replaced it with a Rivian R1S SUV. Despite this, Gerber remains a Tesla fan and his firm holds Tesla as its largest position with shares worth about $100 million. His decision to switch to Rivian was partly influenced by Elon Musk's controversial support for a post, which Musk later apologized for. Gerber's comments highlight the competition in the high-end EV market in Los Angeles.
December 24, 2023 | 5:13 pm
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POSITIVE IMPACT
Ross Gerber's endorsement of the Rivian R1S as a 'wonderful EV' and his decision to replace his Tesla Model Y with it could positively influence Rivian's brand perception among potential high-end EV buyers.
Gerber's comments and vehicle switch may be seen as a vote of confidence in Rivian, possibly affecting consumer and investor sentiment. The short-term impact could be positive as it highlights Rivian's appeal in the luxury EV segment.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Ross Gerber, a prominent Tesla investor, has publicly switched to a Rivian vehicle, which may raise concerns about brand loyalty among high-end EV consumers. However, his investment firm still holds a significant position in Tesla.
While Gerber's personal vehicle switch may not directly affect Tesla's stock, it could signal a broader trend of competition in the EV space. However, the impact is likely neutral short-term as his firm's investment in Tesla remains substantial.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70