If You Invested $1,000 In Coca-Cola Stock When Company Redesigned Santa Claus, Here's How Much You'd Have Today
Portfolio Pulse from Chris Katje
Coca-Cola Inc (NYSE:KO) has a long history with Santa Claus, using the character in advertising since the 1910s. In 1931, Coca-Cola commissioned Haddon H. Sundblom to create a new version of Santa, which has become iconic. A $1,000 investment in Coca-Cola stock in 1931, considering stock splits, would be worth $1,841,806.08 today. Procter & Gamble (NYSE:PG) also used Santa in an Ivory Soap ad in 1885.
December 22, 2023 | 7:38 pm
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POSITIVE IMPACT
Coca-Cola's clever use of Santa Claus in advertising since the 1910s and the creation of an iconic Santa image in 1931 has contributed to its brand strength and long-term stock performance.
The article highlights Coca-Cola's successful marketing strategy using Santa Claus, which has likely contributed to its brand recognition and long-term success. This historical perspective can positively influence investor sentiment and underscore the company's ability to maintain brand value over time.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Procter & Gamble, mentioned for its use of Santa Claus in an Ivory Soap ad in 1885, is recognized for its early marketing efforts but the article focuses more on Coca-Cola's marketing.
Procter & Gamble's mention in the context of using Santa in advertising is more of a historical footnote, with no direct implication for its current stock performance or investor sentiment.
CONFIDENCE 80
IMPORTANCE 10
RELEVANCE 20