Bitwise, Hashdex Debut Crypto Ads: Is A BlackRock, Michael Saylor Super Bowl Ad Next?
Portfolio Pulse from Khyathi Dalal
Bitwise and Hashdex have launched advertisements for their Spot Bitcoin ETFs, signaling confidence in potential SEC approval. Bitwise's ad features actor Jonathan Goldsmith, while Hashdex's ad uses a dump truck to differentiate crypto from other assets. The SEC's decision window is from Jan. 5 to Jan. 10, 2024. Samson Mow of JAN3 emphasized the importance of marketing for ETF issuers to grow assets and customer base. Speculation about future ads from BlackRock with Novak Djokovic and a Fidelity Super Bowl ad with Michael Saylor was also mentioned. Crypto analyst Kashif Raza noted the intense competition among Bitcoin Spot ETFs.
December 22, 2023 | 10:00 pm
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BlackRock is speculated to potentially create an advertisement featuring Novak Djokovic to promote Bitcoin, indicating interest in the crypto space and potential future involvement in Bitcoin ETFs.
The mention of BlackRock in the context of a potential future advertisement for Bitcoin suggests that the company is considering a more active role in the cryptocurrency ETF space. This could lead to increased investor interest in BlackRock's activities in this area, potentially impacting its stock price positively in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50