Microsoft Axes Windows 'Mixed Reality' Feature As Meta, Apple Continues To Make Headways
Portfolio Pulse from Ananya Gairola
Microsoft Corporation (NASDAQ:MSFT) has discontinued its Windows mixed reality feature, which combined augmented and virtual reality technologies. The feature, introduced in 2017, is set to be removed in a future Windows release. This comes as competitors like Apple Inc. (NASDAQ:AAPL) and Meta Platforms Inc. (NASDAQ:META) advance in the mixed-reality market. Apple is expected to launch its Vision Pro headset in February next year, while Meta has released Quest 3 starting at $499.
December 22, 2023 | 10:37 am
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NEGATIVE IMPACT
Microsoft has deprecated its Windows mixed reality feature, indicating a shift away from this technology.
The discontinuation of the mixed reality feature may be seen as a negative development for Microsoft's innovation image, potentially affecting investor sentiment.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Apple is preparing to launch its Vision Pro mixed-reality headset, indicating strong commitment to the mixed-reality market.
Apple's anticipated entry into the mixed-reality market with a high-end product could generate investor excitement and positive sentiment towards AAPL stock.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 60
POSITIVE IMPACT
Meta Platforms has launched Quest 3 at a competitive price, showing its commitment to being a key player in the mixed-reality market.
Meta's aggressive pricing strategy for its Quest 3 headset could attract a larger customer base and potentially boost META stock in the short term.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 60