Amazon's Prime Video Plans Aggressive Content Production Phase In India For 2024
Portfolio Pulse from Shomik Sen Bhattacharjee
Amazon's Prime Video is gearing up for an aggressive content production phase in India for 2024, following a significant expansion in 2023. The platform premiered 24 original shows in India last year and plans to target both individual viewers and households. Amazon's global content investment reached $17 billion in 2022, with Indian productions featuring prominently on Prime Video's top 10 worldwide. Prime Video Channels in India now has 23 content partners and the Prime Video Store boasts the largest movie library in India. Live sports, including New Zealand Cricket rights, are also a strategic focus, with the recent addition of FanCode to Prime Video Channels.
December 22, 2023 | 6:30 am
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Amazon's Prime Video India plans an aggressive content production phase for 2024, aiming to expand its offerings and audience reach. The platform's significant investment in content and strategic focus on live sports could drive increased viewership and revenue.
The aggressive content production strategy in India is likely to attract more subscribers and viewers to Prime Video, potentially increasing Amazon's revenue from its streaming service. The focus on live sports and a large content library could give Amazon a competitive edge in the Indian market, which is known for its high consumption of digital content. This could positively impact AMZN's stock price in the short term as investors may anticipate growth in subscriber base and revenue from the Indian market.
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