The World's Top 3 Most Valuable Brands In 2023: Hint — It's Not Microsoft, Walmart Or Tesla
Portfolio Pulse from Surbhi Jain
A study by TradingPedia, using Brand Finance's 'Royalty Relief' method, ranked the top 500 most valuable brands globally in 2023. Amazon (AMZN) leads the list with a brand value of $299.28 billion, followed by Apple (AAPL) at $297.51 billion, and Alphabet's Google (GOOG/GOOGL) at $281.38 billion. Microsoft (MSFT), Walmart (WMT), and Tesla (TSLA) were also in the top 10, with Verizon (VZ) ranking eighth.
December 21, 2023 | 2:03 pm
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NEUTRAL IMPACT
Apple, previously the most valuable brand, is now second with a brand value of $297.51 billion after losing 16% since last year.
Apple's drop to second place may have a neutral impact as the decrease in brand value is already reflected and investors may have anticipated this change.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
NEUTRAL IMPACT
Microsoft is ranked fourth in the list of most valuable brands, indicating strong brand equity.
Microsoft's position as the fourth most valuable brand is likely to have a neutral impact as it maintains its strong brand presence without significant change.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Tesla is mentioned as one of the top 10 most valuable brands, which could reinforce its brand strength among investors.
Tesla's inclusion in the top 10 may have a neutral impact as it continues to be recognized for its brand value, without indicating a significant change.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 70
NEUTRAL IMPACT
Verizon Communications takes the eighth spot in the brand value rankings, showcasing its competitive brand positioning.
Verizon's eighth position is likely to have a neutral impact as it reflects the company's stable brand value in a competitive market.
CONFIDENCE 70
IMPORTANCE 55
RELEVANCE 60
NEUTRAL IMPACT
Walmart is ranked fifth, highlighting its significant brand value among global companies.
Walmart's fifth-place ranking may have a neutral short-term impact as it reflects the company's consistent brand value.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Amazon is ranked as the most valuable brand in the world in 2023 with an estimated value of $299.28 billion, despite a $51 billion loss since 2022.
Being ranked as the most valuable brand could boost investor confidence and potentially increase Amazon's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Alphabet's Google ranks third with a brand value of $281.38 billion, an increase of nearly $18 billion since 2022.
Google's increased brand value could positively influence investor sentiment and Alphabet's stock price in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90