Apple And Google's Collaborative Tracker Detection Solution Could Just Be Around The Corner
Portfolio Pulse from Benzinga Neuro
Apple Inc. (AAPL) and Alphabet Inc.'s Google (GOOG, GOOGL) are set to introduce a collaborative solution for detecting unknown trackers, following the release of an industry-wide specification by the Internet Engineering Task Force. The technology will be platform-agnostic and support Bluetooth trackers from various manufacturers. Google has already implemented a preliminary method, while Apple is expected to launch its version soon, with full features anticipated in 2024. This initiative addresses privacy concerns raised by the misuse of Bluetooth trackers, such as Apple's AirTags.
December 21, 2023 | 1:57 pm
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POSITIVE IMPACT
Apple is preparing to launch a tracker detection system in partnership with Google, which could enhance the privacy features of its devices and potentially boost consumer trust.
The collaboration with Google and the upcoming feature could be seen positively by consumers concerned about privacy, potentially increasing the appeal of Apple's ecosystem and devices. The news is directly related to Apple's product development and security features, which are important factors for consumers.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Google has unveiled a preliminary tracker detection method and is expected to update its Find My Device network to align with Apple's standards, which may enhance Android's security features.
Google's proactive steps in tracker detection and its collaboration with Apple demonstrate its commitment to user privacy and security. This could positively impact the perception of Android's security, potentially attracting more users to the platform.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet's Google is working with Apple to develop a universal tracker detection system, which could improve the security features across its services and devices.
As the parent company of Google, Alphabet stands to benefit from the positive reception of enhanced security features across its platforms. The collaboration with Apple and the focus on privacy could strengthen Alphabet's market position in terms of consumer trust and product competitiveness.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80