Meta Platforms, Inc. (NASDAQ:META) experienced a 190% surge in stock price, marking its best year ever. The rally followed a year-long downtrend due to ad spending slowdown and competition. CEO Mark Zuckerberg's 'Year of Efficiency' strategy, including workforce reductions and cost management, led to a rebound. Meta's revenue grew by 12% year-over-year to $94.79 billion, with net income up 35% to $25.08 billion. The company anticipates higher spending in 2024 but remains optimistic due to potential lower interest rates and its AI initiatives. Analysts see an 11% growth potential with a price target of $388.43.