Accenture Agrees To Acquire Jixie's Intelligent Digital Marketing Platform And Business In Indonesia; Deals Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Accenture has agreed to acquire Jixie, an Indonesian media and marketing technology company. Jixie's intelligent digital marketing platform will enhance Accenture Song's marketing transformation capabilities, aiming to provide Indonesian businesses with more efficient and effective marketing solutions for sustainable growth. The deal's terms were not disclosed.
December 21, 2023 | 6:24 am
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Accenture's acquisition of Jixie is expected to strengthen its marketing services in Indonesia, potentially improving its competitive edge and market share in the region.
The acquisition of Jixie by Accenture is likely to have a positive short-term impact on Accenture's stock (ACN) as it demonstrates the company's commitment to expanding its marketing capabilities and growing its presence in the Indonesian market. This strategic move could be viewed favorably by investors who see value in the expansion of services and regional growth.
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