Apple Might Have Fast-Tracked Vision Pro Production For February Launch, Says Mark Gurman
Portfolio Pulse from Ananya Gairola
Apple Inc. (AAPL) is reportedly fast-tracking the production of its mixed reality headset, Vision Pro, with a planned release in February. The product is in full-scale production in China and will initially be available in the U.S. due to its high price and complex manufacturing. Apple is preparing its retail staff and has encouraged software developers to test apps for the headset. The company is also targeting corporate customers and schools, and has developed a new operating system, visionOS, expected to launch in 2024. The Vision Pro could become a more prominent part of Apple's business than the iPhone by 2024.
December 21, 2023 | 1:24 am
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POSITIVE IMPACT
Apple Inc. is gearing up for the release of its Vision Pro headset, which may significantly impact its product strategy and revenue streams, potentially becoming more prominent than the iPhone by 2024.
The imminent release of the Vision Pro headset represents a significant product launch for Apple, which could attract considerable consumer and investor interest. The focus on a new product category and the potential for it to surpass the iPhone in prominence suggests a positive impact on AAPL's stock price in the short term. However, the confidence score is not at the maximum due to the possibility of unforeseen production issues that could delay the launch as noted by Mark Gurman.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100