Affirm And Walmart In An Effort To Boost Last-Minute Holiday Shopping
Portfolio Pulse from Upwallstreet
Affirm Holdings Inc (NASDAQ:AFRM) has expanded its partnership with Walmart Inc (NYSE:WMT) to allow customers to use buy-now-pay-later (BNPL) services at self-checkout kiosks, in addition to the existing in-store and online credit application process. This move aims to boost holiday shopping as BNPL usage increases, with a 42.5% year-over-year rise on Cyber Monday. Affirm also partnered with Amazon.com Inc (NASDAQ:AMZN) on Black Friday to offer payment options to Amazon Business customers. The expansion with Walmart and the partnership with Amazon highlight the growing demand for BNPL services, especially during a time when consumers are more budget-conscious due to the macroeconomic climate.
December 20, 2023 | 2:22 pm
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POSITIVE IMPACT
Affirm's expansion of its partnership with Walmart to include BNPL services at self-checkouts and its recent partnership with Amazon could lead to increased usage and revenue, potentially boosting its stock price in the short term.
The news of expanding its service offerings at Walmart and the partnership with Amazon is likely to be viewed positively by investors, as it indicates potential growth in usage and revenue for Affirm. The 16.1% stock price increase reflects market optimism.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Amazon's partnership with Affirm to offer BNPL options to Amazon Business customers may strengthen its position in the financial services market and appeal to small businesses, potentially impacting Amazon's stock positively.
Amazon's move to integrate Affirm's BNPL services for its business customers is a strategic step to capture more of the small business market and enhance its financial offerings. This could contribute to positive sentiment among investors.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 60
POSITIVE IMPACT
Walmart's expanded partnership with Affirm to include BNPL services at self-checkouts may enhance customer experience and potentially increase sales during the holiday season, which could have a positive impact on Walmart's stock.
Walmart's adoption of Affirm's BNPL services at self-checkouts is expected to improve customer convenience and could lead to increased sales, especially during the critical holiday shopping period. This could positively influence Walmart's stock.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70