E-cigarette Player Juul's Latest Move: Submits FDA Application for Menthol Pods with Stringent Age Checks
Portfolio Pulse from Vandana Singh
Juul Labs Inc. has submitted a new FDA application for menthol-flavored pods with enhanced age verification measures. These pods are for use with Juul's e-cigarette device, which is under FDA review after a temporary ban in June 2022. The menthol pods have a nicotine concentration of 18 mg/mL and follow a previous application for a vaporizer with a Pod ID chip to prevent counterfeit use and underage access. Altria Group Inc's subsidiary NJOY has filed a complaint against JUUL Labs with the U.S. International Trade Commission, seeking a ban on importing and selling JUUL products.
December 20, 2023 | 1:53 pm
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Altria Group Inc's subsidiary NJOY has filed a complaint against JUUL Labs, seeking a ban on importing and selling JUUL products, which could impact Altria's competitive position in the e-cigarette market.
The complaint filed by Altria's subsidiary NJOY against JUUL Labs could potentially restrict JUUL's product sales, which may benefit Altria's market share in the e-cigarette industry. This legal action could be seen as a strategic move to suppress competition, and if successful, it may have a positive short-term impact on Altria's stock as it could limit a competitor's market presence.
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