Wikipedia's 2023 Hotlist: Top 25 Pages Include Elon Musk, ChatGPT, Barbie, Celebrity Deaths
Portfolio Pulse from Chris Katje
Wikipedia's top 25 most viewed pages in 2023 included various topics, with ChatGPT leading the list. Microsoft's investment in OpenAI and integration of ChatGPT into its platforms contributed to the interest. Cricket and soccer were popular sports topics, while movies like 'Barbie' and 'Oppenheimer' were among the top pages. Apple benefited from Messi's move to MLS, Mattel and Warner Bros. Discovery saw success with 'Barbie', and Comcast's 'Oppenheimer' was a top film. Disney had two films in the top pages but no billion-dollar hits. Taylor Swift's popularity boosted AMC's performance, and Elon Musk remained a highly searched personality.
December 19, 2023 | 4:18 pm
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NEGATIVE IMPACT
Disney struggled at the box office without billion-dollar hits in 2023, but had 'Avatar: The Way of Water' and 'Guardians of the Galaxy Vol. 3' among the most viewed Wikipedia pages.
Despite the popularity of its films on Wikipedia, Disney's lack of billion-dollar box office hits could negatively impact its short-term financial performance.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Elon Musk, CEO of Tesla, remained a highly searched personality on Wikipedia, indicating sustained public interest despite a lower ranking compared to the previous year.
Musk's high profile may keep investor and consumer interest in Tesla, but the lower ranking compared to 2022 suggests a neutral short-term impact.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 50
POSITIVE IMPACT
Apple's streaming platform benefits from Lionel Messi's transfer to Major League Soccer, which holds the media rights for the league.
Messi's popularity and the associated increase in MLS viewership could lead to higher streaming numbers for Apple's platform.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Taylor Swift's popularity, including a concert film, helped boost AMC Entertainment's financial performance.
The concert film and Swift's influence could lead to increased foot traffic and revenue for AMC theaters.
CONFIDENCE 75
IMPORTANCE 55
RELEVANCE 60
POSITIVE IMPACT
Comcast's 'Oppenheimer' film ranked fifth on Wikipedia for the year and is among the top five highest-grossing films, indicating a positive impact.
The high ranking and box office success of 'Oppenheimer' suggest a favorable impact on Comcast's financials and brand image.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Mattel's partnership with Warner Bros. Discovery for the 'Barbie' film, which was the highest grossing film of 2023, likely had a positive impact on the company.
The success of the 'Barbie' film can enhance Mattel's brand recognition and revenue through increased merchandise sales.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
Microsoft's investment in OpenAI and integration of ChatGPT into its platforms likely contributed to the high viewership of the ChatGPT Wikipedia page.
Microsoft's involvement with ChatGPT and its rapid user growth suggest a positive impact on the company's image and potential future revenue streams.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Warner Bros. Discovery's success with the 'Barbie' film and the adaptation of 'The Last of Us' for HBO and Max streaming platform likely had a positive impact on the company.
The popularity of 'Barbie' and 'The Last of Us' can lead to increased viewership and potential revenue for Warner Bros. Discovery.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80