EDO And FuboTV Partnered To Measure Consumer Behavior Across Fubo's Premium Sports, News And Entertainment Content; EDO To Provide Connected TV Ad Engagement Data Across All Advertiser Campaigns
Portfolio Pulse from Benzinga Newsdesk
EDO and FuboTV have formed a partnership to measure consumer behavior on FuboTV's sports, news, and entertainment content. EDO will supply data on ad engagement for all advertiser campaigns on FuboTV. The data shows that FuboTV's ad engagement surpasses industry averages by 16% across linear TV and streaming, and by 29% on sports networks compared to live linear sports.
December 19, 2023 | 2:03 pm
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FuboTV's partnership with EDO to measure ad engagement could attract more advertisers due to higher engagement rates, potentially increasing revenue.
The partnership with EDO is likely to be viewed positively by investors as it demonstrates FuboTV's commitment to providing valuable ad engagement data to advertisers. The reported higher engagement rates on FuboTV's platform could lead to increased interest from advertisers seeking to capitalize on these metrics, potentially driving up ad sales and revenue for FuboTV in the short term.
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