iPhone 12 Defies Odds: Survives Three-Month Submersion In California River
Portfolio Pulse from Benzinga Neuro
An iPhone 12 was found functional after being submerged in a California river for three months. The discovery was made by a diver named Lee, who cleaned and dried the device, which turned on without issues. This exceeds the expected IP68 water resistance rating by Apple, which does not cover water damage and advises against intentional submersion. Lee plans to use the contacts to return the phone to its owner.
December 19, 2023 | 7:28 am
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POSITIVE IMPACT
The iPhone 12's survival after a prolonged submersion may positively influence consumer perception of product durability, potentially impacting Apple's brand reputation favorably.
The news showcases the iPhone 12's durability, which could enhance consumer trust in Apple's products. While this is an isolated incident and not a guarantee of performance, it may still positively influence short-term consumer sentiment and potentially lead to a slight uptick in brand perception and sales.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80