Sony's 24.6-Megapixel High-Speed Alpha 9III SLR Camera, With Global Shutter, To Make US Debut In February
Portfolio Pulse from Ananya Gairola
Sony Group Corp. is set to launch its new Alpha 9 III SLR camera in the U.S. on February 21. The camera features a 24.6-megapixel image sensor with a global shutter, capable of taking 120 shots per second with automatic focusing. It will be first released in Japan on January 26, priced at $6,190. The global shutter allows for clear snapshots of fast-moving subjects and is a first for mirrorless SLR cameras. Sony's camera sales are projected to surpass TV sales in the fiscal year ending March 2024.
December 19, 2023 | 1:36 am
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Sony's upcoming U.S. launch of the Alpha 9 III camera, with its advanced features, could boost the company's market standing and profitability, especially given the projection that camera sales may surpass TV sales.
The introduction of a high-end camera like the Alpha 9 III, which is the first mirrorless SLR with a global shutter, could attract professional photographers and enthusiasts, potentially increasing sales and revenue for Sony. The positive projection for camera sales overtaking TV sales indicates a growing market segment for Sony, which could positively impact the stock price in the short term.
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