The cyberattack directly affects VF Corp's operational capabilities, leading to difficulties in order fulfillment. This is a critical issue for a retail company, especially during the holiday season, which can result in significant revenue loss and damage to customer trust. The immediate negative reaction in the stock price reflects investor concerns over the potential financial impact and operational disruptions caused by the cyberattack. The importance score is high due to the direct impact on business operations, but not at the maximum because the long-term financial implications are still uncertain. The confidence level is not at the maximum because the ongoing investigation may reveal additional information that could further influence the stock's performance.