Google Co-Founder Sergey Brin's Brilliant Bargaining Tactics Sealed Google's 2007 Deal With Apple
Portfolio Pulse from Rounak Jain
Sergey Brin's negotiation strategy in 2007 was pivotal in maintaining Google as the default search engine on Apple devices. Newly revealed emails show Brin's insistence on holding firm against Apple's demands during negotiations. This decision has had long-term implications, as Google continues to pay billions to Apple to retain its default search engine status, with a reported $19 billion paid in 2021. The partnership has been lucrative for both companies, with Google accessing valuable users and Apple earning billions without additional effort.
December 18, 2023 | 1:18 pm
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NEUTRAL IMPACT
Apple benefits from the deal with Google, receiving billions for maintaining Google Search as the default engine on its devices. The historical negotiation details highlight Apple's successful revenue strategy.
The historical context of Apple's negotiations with Google provides insight into its revenue strategy but is unlikely to affect AAPL's stock price in the short term, as the revenue from Google is an established part of Apple's income.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
The revelation of Sergey Brin's role in Google's 2007 negotiations with Apple underscores the strategic importance of the deal, which continues to cost Google billions annually to maintain its default search engine status on Apple devices.
While the historical negotiation details are interesting, they are unlikely to have a significant short-term impact on Google's stock price. The costs associated with the deal are already known and factored into the financials.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Alphabet's stock may see neutral short-term impact from the historical negotiation details between Google and Apple, as the costs and benefits of the deal are already reflected in the company's ongoing financial commitments.
The information about past negotiations is not new financial data and is unlikely to affect Alphabet's stock price in the short term, as the market has already absorbed the ongoing costs of the deal with Apple.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80