Warhammer Universe Leaps to Screen With Amazon Partnership
Portfolio Pulse from Anusuya Lahiri
Games Workshop has entered into a partnership with Amazon (NASDAQ:AMZN) to create films and TV series based on its Warhammer 40,000 universe. The deal, which also includes potential rights for the Warhammer Fantasy universe, is seen as a 'game changer' by analysts from Peel Hunt. Despite the deal's significance, Games Workshop's full-year forecasts are unchanged, suggesting a modest upfront payment from Amazon. The collaboration aims to expand the Warhammer audience and will involve setting creative guidelines over the next 12 months. Amazon's investment in media production is increasing, with plans to spend over $1 billion annually on movies for theatrical release following the MGM acquisition.
December 18, 2023 | 6:26 pm
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Amazon's partnership with Games Workshop to develop Warhammer 40,000 content could attract new audiences and bolster its entertainment offerings, aligning with its increased media production investment.
The partnership with Games Workshop is likely to have a positive impact on Amazon's stock in the short term due to the potential for expanded entertainment content and synergy with its recent MGM acquisition. The deal is seen as a 'game changer' by analysts, which could lead to increased investor confidence in Amazon's media strategy. However, the unchanged full-year forecast by Games Workshop suggests that the financial impact may not be immediately significant.
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