Apple's $1.1 Trillion App Store Developers Get A New Trick For Subscriptions: Here's What It Means For Users
Portfolio Pulse from Rounak Jain
Apple Inc. has introduced 'Contingent pricing' for App Store developers, allowing them to offer subscription discounts to users who subscribe to multiple services. This feature enables developers to collaborate and provide discounts to users who are subscribed to another service, potentially by a different developer. The initiative aims to attract and retain subscribers, offering a win-win situation for users, developers, and Apple. In 2022, developers generated $1.1 trillion in sales through the App Store, with 90% of the revenue going to developers.
December 18, 2023 | 9:56 am
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POSITIVE IMPACT
Apple's new 'Contingent pricing' feature could enhance the App Store's appeal, potentially increasing user engagement and developer revenue, which may positively impact Apple's services segment.
The introduction of 'Contingent pricing' is directly related to Apple's services segment, which is a significant part of its revenue. By providing developers with tools to increase subscription attractiveness, Apple may see a rise in user engagement and developer revenue, which in turn could positively affect its own financial performance in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90