Apple's Longtime Focus On iPhone To Change In 2024, With Vision Pro, AirPods Taking The Limelight, Suggests Mark Gurman
Portfolio Pulse from Ananya Gairola
Apple Inc. (AAPL) is expected to shift its focus in 2024 from the iPhone to its wearable business, including the new Vision Pro mixed reality headset, smartwatches, and AirPods. According to Bloomberg's Mark Gurman, the iPhone 16 lineup will see an upgrade but no major changes, retaining the iPhone 15's design with larger screens for high-end models and possibly an Action button for low-end models. Vision Pro marks Apple's entry into AR/VR, while AirPods and Apple Watch are anticipated to receive significant updates. The third-generation AirPods have underperformed, but new fourth-generation models with design improvements and USB-C charging are expected. The Apple Watch may also feature new health capabilities. Despite stagnant sales in major product categories, Apple's services sector has shown growth, and analysts are not predicting a major resurgence for Apple products in the current fiscal year.
December 18, 2023 | 3:24 am
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POSITIVE IMPACT
Apple Inc. is expected to shift its product focus in 2024, with significant updates to its wearable line including Vision Pro, AirPods, and Apple Watch, while the iPhone 16 will have only minor upgrades. This strategic change could influence investor sentiment and consumer interest in Apple's product ecosystem.
The news of Apple shifting focus to wearables with significant updates could generate investor optimism about the company's innovation and growth potential in new product categories. The introduction of the Vision Pro and updates to AirPods and Apple Watch could open new revenue streams and rejuvenate sales, which have been stagnant in other product categories. However, the lack of major upgrades to the iPhone 16 lineup may temper expectations for growth in Apple's most successful product line. Overall, the news is likely to be seen positively in the short term as it suggests Apple is actively working to diversify its product offerings and address consumer demands.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100