Nissan Motor Co. is collaborating with Tsinghua University to conduct joint research aimed at understanding Generation Z's preferences and exploring social responsibility in the EV sector, such as battery recycling and charging stations. This partnership is part of Nissan's strategy to recover its position in the Chinese auto market, where it has lost significant market share, with sales dropping 34% from April to September compared to the previous year. Nissan plans to launch 10 new-energy vehicles in China by 2026, with the first Nissan-branded model expected next year. Additionally, Nissan and Renault SA are converting a UK facility to produce electric versions of their top-selling vehicles. The EU is investigating Chinese government subsidies to local vehicle manufacturers for potential unfair competition.