Bots Are Destroying Trust In Business By Writing Fake Online Reviews
Portfolio Pulse from Neil Dennis
Bots are compromising trust in the retail space by posting fake online reviews, which can influence consumer behavior. A Brightlocal survey found that 98% of people read online reviews before using local businesses, with 87% using Google to evaluate them. However, 42% of consumers have seen fake reviews on platforms like Facebook and Google. The issue is significant, with 54% noticing fake reviews on Amazon, 50% on Google, and 42% on Facebook. Fake reviews are identified by their lack of detail, excessive praise, or extreme negativity.
December 15, 2023 | 8:55 pm
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NEGATIVE IMPACT
Amazon has been identified as a platform where 54% of consumers have noticed fake reviews, which could potentially harm its reputation and trust among consumers.
The presence of fake reviews on Amazon could lead to a decrease in consumer trust, which is critical for an online retailer. This could negatively affect short-term consumer sentiment and potentially impact sales.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Google is used by 87% of consumers to evaluate local businesses, but 50% have seen fake reviews on the platform, which could undermine its position as a trusted review platform.
Google's credibility as a trusted platform for reviews is crucial for its business model. The prevalence of fake reviews could damage its reputation, leading to a potential short-term negative impact on the stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Facebook, now known as Meta, is another platform where 42% of consumers have encountered fake reviews, which could affect user trust and engagement.
As a social media platform, Meta's Facebook relies on user engagement and trust. The presence of fake reviews could lead to a decline in user trust, potentially impacting the company's stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70