Pearson to Expand Generative AI to Millions of US College Students
Portfolio Pulse from Benzinga Newsdesk
Pearson (FTSE: PSON.L) has announced plans to expand its generative AI beta to millions of US college students across math, science, and business titles. This follows their initial integration of generative AI study tools into their academic content over the summer, making them the first major higher education publisher to do so.

December 14, 2023 | 12:02 pm
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Pearson (PSO) plans to expand its generative AI beta to millions of US college students, potentially increasing its market presence and product usage in the education sector.
The expansion of Pearson's generative AI beta is likely to be viewed positively by investors as it demonstrates innovation and growth in the digital education space. This could lead to increased adoption of Pearson's products and potentially boost revenue over time. The impact is scored as positive due to the potential for market expansion and increased product engagement.
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