Google Maps Puts You In Control With Updates To Safeguard Location Data
Portfolio Pulse from Benzinga Neuro
Google Maps, a service by Alphabet Inc. (GOOG, GOOGL), is enhancing user data privacy with updates to its Location History and new control features. The updates include saving data on users' devices, setting auto-delete for data older than three months, and allowing users to delete activity related to a specific place. These changes, rolling out on Android and iOS, underscore Google's commitment to user privacy without selling data to advertisers.

December 14, 2023 | 8:23 am
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POSITIVE IMPACT
Alphabet Inc.'s Google Maps updates may enhance user trust and potentially increase engagement, positively impacting Alphabet's reputation and user base.
The updates to Google Maps are likely to be viewed positively by users concerned about data privacy, which could lead to increased usage and trust in Google services. This may have a favorable impact on Alphabet's stock in the short term as it aligns with global data protection trends.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc.'s Google Maps updates may enhance user trust and potentially increase engagement, positively impacting Alphabet's reputation and user base.
The updates to Google Maps are likely to be viewed positively by users concerned about data privacy, which could lead to increased usage and trust in Google services. This may have a favorable impact on Alphabet's stock in the short term as it aligns with global data protection trends.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80