Mark Zuckerberg's 'Twitter Killer' Threads Joins Fediverse In An Attempt To Expand Reach
Portfolio Pulse from Ananya Gairola
Mark Zuckerberg announced that Meta Platforms Inc.'s social media app Threads is testing interoperability with platforms using the ActivityPub protocol, such as Mastodon. This move aims to expand Threads' reach and user interaction. Despite a strong launch, Threads' growth had slowed, but recent download surges suggest renewed momentum. The integration with the Fediverse could further bolster its position against competitors like Elon Musk's Twitter.
December 14, 2023 | 5:10 am
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Meta Platforms Inc. is testing interoperability for its Threads app with other social media platforms, aiming to increase user engagement and content reach. This could potentially enhance Threads' competitive edge and user base.
The announcement of Threads testing interoperability with other platforms could be seen as a positive development for Meta, as it may lead to increased user engagement and content dissemination. This could potentially attract more users to Threads, improving its competitive position and possibly having a favorable impact on Meta's stock in the short term.
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IMPORTANCE 70
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