Chanson International Holding Announces The Plan To Grow Its New Coffee Brand In China
Portfolio Pulse from Benzinga Newsdesk
Chanson International Holding (NASDAQ:CHSN) has successfully opened seven new Soul●Song coffee brand cafes in China, adopting a 'blend bean concept' for diverse flavors. The company aims to expand further in 2024 using franchise or direct operation models, aligning with evolving consumer preferences post-COVID-19 and aiming to create long-term shareholder value.
December 13, 2023 | 9:33 pm
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Chanson International Holding has expanded its presence in China with seven new Soul●Song cafes and plans for further expansion in 2024, which could positively impact revenues and shareholder value.
The announcement of successful openings and future expansion plans for Chanson's new coffee brand in China is likely to be viewed positively by investors. The focus on meeting changing consumer tastes and the potential for increased revenues through a franchise or direct operation model in 2024 suggests a strategic growth initiative that could enhance the company's market position and profitability, leading to a potential increase in stock price in the short term.
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