Microsoft Cuts Xbox Series X Prices For The Holidays
Portfolio Pulse from Franca Quarneti
Microsoft Corp has reduced the price of the Xbox Series X to $399 for the holiday season, following discounts by Walmart Inc and Target Corp. The new price offers a $100 saving and is expected to last through the end of 2023 in the U.S. Retailers are also offering deals on Xbox accessories. Microsoft plans to continue investing in the Xbox, with mid-generation refreshes expected in 2024. Competitors Sony Group Corp. and Nintendo ADR are also offering holiday deals on their gaming consoles.
December 13, 2023 | 9:48 pm
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NEUTRAL IMPACT
Nintendo's holiday bundle for the Switch OLED Model may affect its short-term sales, competing with Microsoft and Sony's holiday discounts.
Nintendo's holiday bundle offer is part of the competitive landscape with Microsoft and Sony. The impact on Nintendo's short-term sales will be determined by the market's reaction to all three companies' holiday deals.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 60
NEUTRAL IMPACT
Sony's holiday deals, including a 'slim' PS5 model, may influence its short-term sales, competing directly with Microsoft's Xbox pricing strategy.
Sony's holiday pricing strategy for the PS5 is in direct competition with Microsoft's Xbox discounts. The impact on Sony's short-term sales will depend on consumer response to both companies' offers.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 60
POSITIVE IMPACT
Microsoft's Xbox Series X price cut to $399 may boost holiday sales, potentially increasing short-term revenue but could impact profit margins.
The price reduction is a strategic move to increase sales volume during the competitive holiday season. While it may decrease profit margins, the increased volume could offset this and positively impact revenue in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Target's aggressive Xbox Series X pricing and deals on accessories may enhance holiday sales, potentially impacting short-term revenue positively.
Target's competitive pricing on Xbox Series X and related accessories could lead to increased sales, which may positively affect the company's revenue in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Walmart's participation in discounting Xbox Series X and accessories may lead to increased traffic and sales, potentially boosting short-term revenue.
Walmart's aggressive pricing on Xbox products could attract more customers, leading to higher sales of not only Xbox items but potentially other products as well during the holiday shopping season.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70