The direct offering of shares by Marriott is likely to have a dilutive effect on existing shareholders, which can lead to a negative perception among investors and a potential short-term decrease in stock price. The relevance is high as the news directly pertains to Marriott's stock. The importance is significant as it involves the issuance of a substantial number of shares. The confidence level is high due to the direct nature of the news, but not absolute as market reactions can be unpredictable.