Zenni Optical Partners With Affirm To Deliver A More Flexible Way To Pay For Eyewear; Approved Zenni Customers Can Split The Total Cost Of Any Purchase Over $75 Into Monthly Payments
Portfolio Pulse from Benzinga Newsdesk
Affirm (NASDAQ: AFRM) has partnered with Zenni Optical to offer a flexible payment option for customers purchasing eyewear. Eligible Zenni customers can now split purchases over $75 into monthly payments without hidden or late fees. The partnership aims to enhance the customer experience and increase purchasing power responsibly. Affirm's payment option has already shown an increase in average spending on eyewear during Black Friday, indicating strong consumer demand for such flexible payment solutions.
December 13, 2023 | 2:02 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Affirm's new partnership with Zenni Optical could boost its transaction volume by offering flexible payment plans for eyewear, with no hidden fees, enhancing customer experience and potentially increasing sales.
The partnership with Zenni Optical is likely to have a positive impact on Affirm's short-term performance. Offering flexible payment options can attract more customers and increase average order values, as evidenced by the 30% year-over-year increase in average spending per checkout on eyewear during Black Friday. This indicates that consumers value and are willing to spend more when given flexible payment options. The partnership also expands Affirm's retail partner network, which can lead to increased transaction volume and customer acquisition.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80