Apple Expands Self Service Repair And Introduces New Diagnostics Process
Portfolio Pulse from Charles Gross
Apple has expanded its Self Service Repair program to include the iPhone 15 line-up and Mac models with M2 chips, now available in 24 additional European countries. The company also introduced Apple Diagnostics for Self Service Repair in the US, a tool that allows users to test device functionality and performance, with plans to expand to Europe next year.
December 13, 2023 | 12:05 pm
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POSITIVE IMPACT
Apple's expansion of its Self Service Repair program and the introduction of a new diagnostics tool may enhance customer satisfaction and could potentially reduce service costs.
The expansion of the Self Service Repair program and the new diagnostics tool could lead to increased customer satisfaction by providing more autonomy in repairs. This might also reduce costs for Apple by potentially decreasing the number of devices sent to Apple for service. However, the financial impact may be limited as it depends on customer uptake and the volume of repairs conducted through the program.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80