Caught In Netflix's 'The Night Agent' Craze? Streaming Giant's Never-Before Engagement Report Unveils Its Astounding Multi-Million-Hour Watch Frenzy
Portfolio Pulse from Nabaparna Bhattacharya
Netflix, Inc. (NASDAQ:NFLX) released its first Engagement Report, revealing viewer preferences and highlighting 'The Night Agent' as the most-watched program with over 812 million hours viewed. The report covers 18,000 titles and nearly 100 billion hours of content watched. Non-English content accounted for 30% of viewership. Netflix also noted the value of older, licensed titles and ended its DVD rental business. NFLX shares saw a slight premarket increase to $463.20.
December 13, 2023 | 12:10 pm
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Netflix's Engagement Report demonstrates strong viewer engagement, especially with 'The Night Agent'. The report's insights and the end of the DVD rental business could influence investor sentiment.
The release of the Engagement Report with positive viewership data, especially for 'The Night Agent', indicates strong content performance which is likely to be viewed positively by investors. The end of the DVD rental business reflects a strategic shift towards streaming, aligning with industry trends. These factors combined with a slight premarket stock increase suggest a positive short-term impact on NFLX shares.
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