Securing Your iPhone Just Got Easier With Apple's New Anti-Theft Feature
Portfolio Pulse from Ananya Gairola
Apple Inc. (NASDAQ:AAPL) introduced a new security feature called Stolen Device Protection to combat iPhone theft. This feature, which requires FaceID and a passcode for sensitive actions when the device is in an unfamiliar location, is part of the latest developer beta, iOS 17.3, and will be available to all users in the upcoming public release. The move follows reports of a scam that allowed attackers to bypass existing security measures on stolen iPhones.
December 13, 2023 | 10:31 am
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POSITIVE IMPACT
Apple's new Stolen Device Protection feature for iPhones could reinforce consumer trust in the brand's commitment to security, potentially influencing positive sentiment among investors.
The introduction of a new security feature is likely to be viewed positively by consumers and investors alike, as it addresses the significant issue of device theft and enhances the overall value proposition of Apple's products. This could lead to increased brand loyalty and potentially drive sales, which in turn may have a favorable impact on Apple's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100