Will Epic Games Introduce Nintendo Characters To Fortnite In The Future?
Portfolio Pulse from Franca Quarneti
Epic Games has been unsuccessful in its attempts to negotiate with Nintendo ADR (OTC:NDTOY) to feature Nintendo characters in Fortnite. Despite Fortnite's history of successful crossovers, Nintendo has been cautious to maintain its family-friendly image and avoid association with violence or rival platforms. Epic Games remains hopeful for future collaboration, but former Nintendo PR manager Kit Ellis believes Nintendo doesn't need Fortnite due to its own success and brand strategy.
December 12, 2023 | 10:51 pm
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Nintendo ADR (OTC:NDTOY) has declined to partner with Epic Games to introduce its characters into Fortnite, maintaining its family-friendly brand image.
While the news indicates a lack of partnership between Nintendo and Epic Games, it also reinforces Nintendo's strong brand image and strategic focus. This news is unlikely to have a significant negative impact on Nintendo's stock in the short term as it aligns with their long-standing brand strategy and the company's current success with other ventures such as the Nintendo Switch and 'The Super Mario Bros Movie'.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80