Affirm And Blackhawk Network Partner To Provide Consumers With More Choice And Flexibility For Purchasing Gift Cards
Portfolio Pulse from Benzinga Newsdesk
Affirm (NASDAQ:AFRM) has partnered with Blackhawk Network (BHN) to offer consumers more options for purchasing digital gift cards through Affirm's platform. Customers can now buy gift cards from various brands on Affirm.com or the Affirm app, with the benefit of transparent and flexible payment plans, including 0% APR for eligible purchases. This partnership taps into a growing digital gift card market, expected to reach $260 billion in three years, and provides merchants with a new segment to drive growth.
December 12, 2023 | 2:06 pm
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Affirm's partnership with Blackhawk Network to provide flexible payment options for digital gift cards could attract more consumers to its platform, potentially increasing its user base and transaction volume.
The partnership with BHN allows Affirm to expand its product offerings and tap into the growing digital gift card market. This could lead to increased usage of Affirm's payment services, especially during the holiday season when gift card purchases spike. The positive sentiment around no late or hidden fees and 0% APR options could attract price-sensitive consumers, likely resulting in a short-term positive impact on AFRM's stock price.
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