WATCH: Rivian's Furry Yeti Takes Center Stage In Stop Motion Film Showcasing Innovative Gear Guard Security System
Portfolio Pulse from Anan Ashraf
Rivian Automotive Inc (NASDAQ:RIVN) has released a stop motion film to showcase its Gear Guard security system, which includes hardware and software to protect the vehicle and belongings. The film, made with artist Foster Huntington, features a furry yeti character that guards a Rivian R1T truck and deters a thief. The system, likened to Tesla's sentry mode, is available on all R1T models and uses a motion cam to record activity around the vehicle.
December 12, 2023 | 12:22 pm
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POSITIVE IMPACT
Rivian's new marketing campaign for its Gear Guard security system could enhance brand recognition and customer interest in the R1T truck, potentially boosting sales.
The release of a creative marketing film can generate consumer interest and media buzz, which may lead to increased brand visibility and potentially higher demand for Rivian's R1T truck. The comparison to Tesla's sentry mode could also position Rivian favorably in the eyes of consumers looking for advanced security features in their EVs.
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IMPORTANCE 70
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