Apple Hits Pause On These Two Highly-Anticipated iOS 17 Features—Now Slated For A 2024 Rollout
Portfolio Pulse from Benzinga Neuro
Apple Inc. (NASDAQ:AAPL) has delayed the release of two iOS 17 features, AirPlay in Hotels and collaborative playlists for Apple Music, to 2024. These features were expected to launch in 2023 but were missing from the iOS 17.2 public release. The delay follows the recent launch of the 'Journal' app, suggesting Apple's focus on enhancing user experience with innovative features. The postponed features were first announced in June after WWDC and were set for a fall release.
December 12, 2023 | 12:18 pm
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Apple's decision to delay two iOS 17 features may disappoint some users, but indicates a commitment to quality and user experience, potentially maintaining long-term brand loyalty.
While the delay of features may initially disappoint users and investors looking forward to these updates, Apple's track record suggests that ensuring a high-quality user experience can strengthen its brand and product loyalty over time. The short-term impact on the stock is likely to be neutral as the market often views such delays as part of Apple's commitment to quality.
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