Email Is Passe: Tesla, Apple And Others Are Now Hiring Talent Over DMs On X
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) and Tesla Inc. (TSLA) are using X, formerly known as Twitter, to hire talent through direct messages (DMs). Apple's Jesse Chand and Tesla's Dar Sleeper have posted job listings on X, encouraging interested candidates to DM them. Atlassian Corp. (TEAM) is also using the platform for recruitment, with senior iOS engineer Ritesh Gupta seeking a Senior Android Engineer. Smaller companies, including blockchain firm GoPulse, are also adopting this hiring method. This trend highlights X's growing role as a recruitment platform under Elon Musk's ownership.

December 12, 2023 | 11:07 am
News sentiment analysis
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POSITIVE IMPACT
Apple Inc. is leveraging X for hiring, indicating a modern approach to talent acquisition which may appeal to tech-savvy job seekers and could positively impact the company's innovation capabilities.
Apple's use of X for hiring could be seen as a positive move, aligning with the company's innovative image and potentially attracting a more diverse and tech-savvy workforce. This could have a favorable impact on the stock in the short term as it reflects adaptability and forward-thinking.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Atlassian Corp. is utilizing X for hiring, which may enhance its visibility among job seekers and potentially improve its hiring quality and speed, positively affecting its operational efficiency.
Atlassian's use of X for recruitment could be seen as a strategic move to tap into a wider pool of candidates and expedite the hiring process. This could have a positive short-term impact on the stock as it may improve the company's ability to address its workforce needs promptly and effectively.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Tesla Inc. is also using X for recruitment, which may streamline their hiring process and enhance their ability to quickly onboard talented individuals, potentially benefiting their product development and business growth.
Tesla's adoption of X for hiring purposes could be perceived as an efficient and modern recruitment strategy. This may lead to faster talent acquisition and could positively influence investor sentiment in the short term, as it demonstrates Tesla's commitment to innovation not just in products but also in corporate practices.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70