Netflix To Move Ahead Of Disney+ In Race For U.S. Advertising Dollars In 2024 Due To Price Hikes And Password-sharing Crackdown
Portfolio Pulse from Charles Gross
Insider Intelligence forecasts that Netflix will surpass Disney+ in U.S. advertising revenue by 2024, driven by Netflix's upcoming price increases and measures to curb password sharing.

December 12, 2023 | 11:05 am
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Disney+ may face increased competition from Netflix for U.S. advertising dollars by 2024, potentially impacting its revenue growth in this segment.
The report indicates that Disney+ could be surpassed by Netflix in terms of U.S. advertising revenue, which may signal a competitive threat to Disney's growth in the advertising domain. While this does not necessarily mean a decline in Disney+'s overall revenue, it does suggest that Disney+ will need to strategize effectively to maintain or grow its share of the advertising market. Investors might be cautious about this development, potentially leading to a short-term negative impact on Disney's stock price.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Netflix is expected to generate more U.S. advertising revenue than Disney+ by 2024, which could lead to increased profitability and market share.
The forecast by Insider Intelligence suggests a positive outlook for Netflix's revenue growth, particularly in the advertising segment. The anticipated price hikes and password-sharing crackdown are strategic moves that could enhance Netflix's revenue streams and make it more competitive against Disney+. This news is likely to be viewed favorably by investors and could lead to a short-term increase in Netflix's stock price.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80