TikTok And YouTube Are Still The Favorite Social Media Platforms Among US Teens, While Facebook And Twitter Decline
Portfolio Pulse from Ananya Gairola
A Pew Research Center survey found that YouTube and TikTok are the most popular social media platforms among U.S. teens, with Snapchat, Instagram, and Facebook following. Facebook and Twitter (now X) have seen a significant decline in teen usage over the past decade. The survey, conducted from Sept. 26 to Oct. 23 with 1,453 teens, also touched on concerns about TikTok's Chinese ownership and potential political content influence.
December 12, 2023 | 10:50 am
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POSITIVE IMPACT
Alphabet's YouTube remains the most popular social media platform among U.S. teens, indicating sustained engagement that could positively impact ad revenues.
YouTube's sustained popularity among teens suggests continued high engagement levels, which are critical for advertising revenue and the platform's long-term growth.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet's YouTube remains the most popular social media platform among U.S. teens, indicating sustained engagement that could positively impact ad revenues.
YouTube's sustained popularity among teens suggests continued high engagement levels, which are critical for advertising revenue and the platform's long-term growth.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Snap Inc.'s Snapchat is among the top social media platforms used by teens, which is positive for user engagement and could support advertising revenue.
Snapchat's continued popularity with teens is a positive indicator for the platform's user engagement metrics, which are vital for attracting advertisers and generating revenue.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
NEUTRAL IMPACT
Meta's Instagram remains popular among teens, but Facebook has seen a significant decline in teen usage, which could impact the platform's future growth and ad revenues.
While Instagram maintains its popularity, the sharp decline in Facebook usage among teens could lead to concerns about the platform's ability to maintain a young user base and, consequently, its attractiveness to advertisers targeting this demographic.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70