Accenture to Acquire Vocatus, Expanding Its Capabilities in Behavioral Pricing Strategies for Terms Undisclosed
Portfolio Pulse from Benzinga Newsdesk
Accenture (NYSE:ACN) is set to acquire Vocatus, a management consultancy specializing in behavioral economics for pricing strategies. The financial terms of the deal have not been disclosed.
December 12, 2023 | 9:23 am
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Accenture's acquisition of Vocatus will enhance its capabilities in behavioral pricing strategies, potentially offering new services to its clients.
The acquisition of Vocatus by Accenture is likely to have a positive impact on ACN's stock in the short term as it expands the company's service offerings and could lead to increased revenue from new and existing clients. The lack of disclosed terms makes the financial impact uncertain, but the strategic value of the acquisition is clear.
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