Google Revamps Ad Rules For 'Crypto Trusts' Amid Optimism Surrounding Bitcoin Spot ETF
Portfolio Pulse from Mehab Qureshi
Google has updated its ad policies to allow advertising for cryptocurrency coin trusts targeting the U.S. market, effective December 6. This change could benefit potential Bitcoin spot ETFs, as companies like BlackRock, ARK Invest, and Grayscale may be able to advertise their products if approved by the SEC. The SEC's decision on 13 ETF applications is expected by January 10. Bitcoin's price was at $41,472, down 1.51% at the time of the report.
December 12, 2023 | 5:38 am
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POSITIVE IMPACT
Google's policy change to allow crypto trust ads could attract more advertisers, potentially increasing ad revenue.
Google's policy update directly affects its advertising platform, which is a significant source of revenue. By allowing crypto trust ads, Google could see an increase in ad sales, especially if Bitcoin spot ETFs gain popularity and approval.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Google's policy change to allow crypto trust ads could attract more advertisers, potentially increasing ad revenue.
Google's policy update directly affects its advertising platform, which is a significant source of revenue. By allowing crypto trust ads, Google could see an increase in ad sales, especially if Bitcoin spot ETFs gain popularity and approval.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80